The FullEffect Team

We have more than 40 years of product marketing experience at fortune 100 companies.

FullEffect Marketing is comprised of passionate marketers who have more than 40 years of combined experience across hardware, cloud computing, mobility, software as a service, and internet of things. We are team committed to listening to our clients needs and delivering marketing solutions that will address any of the following areas: product marketing, global expansion, new business development, and strategic partnerships. We are a diverse team with a broad set of both marketing and technical expertise that serves us well depending on the needs of our clients. We welcome the opportunity to having a detailed discussion with you to see how we can help your business. If you are a business owner and interested in using marketing as a growth engine for your company, then we should talk. You have nothing to lose to have an initial conversation with our senior leadership team.

The Global Guru

Michael A. Campbell. the founder of FullEffect International, Inc. is an accomplished executive with more than 20 years of success across the computer hardware, technology, smart devices, cloud computing, entertainment, and media industries. His background includes bridging the gap between Silicon Valley and Asia by launching innovative new products and opening new markets that increase market share and boost the bottom line. His broad areas of expertise include product marketing, business analysis, product process improvement, product development, go-to-market strategy, business development, new business development, P&L, and international operations. Michael has an MBA from the University of Wisconsin – Madison and a BA from Carleton College in International Relations / Political Science.

The Technology Guru

Arvind Iyer is a technology product marketing and management executive with over 20 years of experience at large Fortune 100 companies and successful startups. Using his broad marketing skills combined with in-depth technology expertise in Cloud Virtualization, SaaS/PaaS/IaaS, Security, Consumer Video, Networking & Wireless, IoT and other areas, he has helped companies competitively position themselves as industry leaders, grow their business in new markets, define and launch innovative products and solutions worldwide. Arvind holds an MS degree in Computer Science from the University of Kentucky and an MBA degree from Babson College.

Growth Strategy Leader

Tetsuo Oyama-san has more than 10 years of consulting experience supporting for large organizations in a wide range of industries including IT, manufacturing, retail, communications, and education. With multiple clients in Japan, the United States and India, Oyama-san has managed cross-border projects from start to finish and has helped many startups overseas. His experience includes business and marketing strategy planning, new business development, go to market consulting. He has received high praise from clients for his root cause problem solving methods and high standard in delivering customer-oriented proposals. We are excited that he will be joining our team.